category:
services:
Client:
Repositioned JungKwanJang USA's digital presence through a comprehensive brand and eCommerce transformation.
My Role
- Brand Development
- eCommerce Strategy
- UX/UI Direction
- Shopify Development & Customization
- Digital Marketing Strategy
- Performance Marketing
- CRM & Customer Journey
- Conversion Rate Optimization (CRO)
- Product Merchandising
- Analytics & Reporting
Project Objectives
- Elevate JungKwanJang's premium heritage into a contemporary digital experience.
- Increase online revenue through conversion-focused UX.
- Improve product discoverability and customer education.
- Build a scalable digital marketing ecosystem connecting paid media, CRM, SEO, and social channels.
- Create a stronger customer lifecycle from acquisition to retention.
Business Impact
The project successfully established a stronger digital foundation for JungKwanJang USA by aligning branding, eCommerce, and marketing into one unified customer experience.
- Elevated premium brand perception
- Improved customer engagement
- Higher conversion-focused shopping experience
- Enhanced product discovery
- Scalable marketing infrastructure
- Stronger customer retention strategy
- Increased operational efficiency across digital channels
Brand Development
Developed a cohesive digital brand experience that balances Korean heritage with modern wellness positioning for the U.S. consumer.
Website & User Experience
Redesigned the Shopify storefront to improve usability, navigation, and purchase flow.
Digital Marketing
Built an integrated performance marketing strategy across multiple channels. The website was designed to function as the central conversion hub supporting all acquisition channels.
From UX strategy and Shopify development to performance marketing and lifecycle optimization, the project unified branding, customer experience, and digital acquisition into one scalable ecosystem.
Customer Experience
Focused on improving every stage of the customer journey.
eCommerce Growth Strategy
Implemented merchandising strategies designed to increase revenue and customer lifetime value.
Analytics & Optimization
Established a data-driven optimization process. Performance insights were continuously used to improve user experience and marketing efficiency.
Skills
Brand Strategy • Brand Development • eCommerce • Shopify • UX/UI • Customer Experience • Digital Marketing • Performance Marketing • Google Ads • Meta Ads • CRO • CRM • SEO • Merchandising • Analytics • GA4 • GTM • Product Marketing • Creative Direction
