category:
Video
services:
Video, Editing, Storytelling
Client:
GENTLE MONSTER
The goal was to connect a sunglasses fashion brand with sports (fencing) to express the brand's unique concept and an emphasis on tradition and artistic aspects.
The focus was on metaphorically capturing the unique texture of glass and its interaction with light.
Cool blue tones and pristine white hues were predominantly used to enhance the sense of transparency and sophistication, adding a metaphorical depth to the visuals.
While the video centers on the production process of glass containers, it aims to evoke the beauty and functionality of glass through dynamic pacing and color grading.
The goal was to provide viewers with a visually pleasing experience while fostering trust in the brand.
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