category:
services:
Client:
Brand Launch • Business Development • eCommerce Strategy
Led the strategic launch of Selumi Skincare, a new beauty brand built around plant-based PDRN innovation and modern Korean skincare rituals. The project connected brand positioning, visual direction, eCommerce development, and go-to-market planning into a cohesive launch strategy for both digital and international business growth.
Project
- Brand Development
- New Brand Launch Strategy
- Creative Direction
- Visual Identity Development
- Shopify Development & Customization
- eCommerce Strategy
- Product Storytelling
- Digital Marketing Strategy
- Go-to-Market Planning
- International Business Development
Project Objectives
- Establish SELUMI as a modern skincare brand rooted in plant-based innovation and skin recovery
- Develop a cohesive brand identity connecting science, wellness, and contemporary skincare rituals
- Create an editorial-driven Shopify experience that supports education, discovery, and conversion
- Build a scalable digital foundation for eCommerce growth and customer acquisition
- Support market entry through integrated branding, marketing, and international business development initiatives
Business Impact
The project successfully established SELUMI's digital brand foundation by integrating branding, eCommerce, marketing, and business development into a unified launch experience.
- Established premium skincare brand positioning
- Developed a cohesive digital brand ecosystem
- Strengthened product storytelling and customer education
- Created a scalable Shopify eCommerce infrastructure
- Enhanced online product discovery and user engagement
- Supported wholesale and international business opportunities
- Increased brand credibility across digital and trade show channels
Brand Development
Developed a modern skincare brand experience balancing plant-based science, Korean-inspired skincare rituals, and premium lifestyle positioning.
Website & User Experience
Designed a Shopify storefront experience focused on storytelling, education, and conversion through a modern editorial approach.
Digital Marketing
Developed the strategic foundation for market entry by aligning brand awareness, content, social, and digital marketing initiatives.
From UX strategy and Shopify development to performance marketing and lifecycle optimization, the project unified branding, customer experience, and digital acquisition into one scalable ecosystem.
Customer Experience
Created a customer journey designed to educate, inspire confidence, and support premium skincare purchasing behavior.
eCommerce Growth Strategy
Built an eCommerce strategy supporting brand launch, product merchandising, online sales growth, and long-term scalability.
Analytics & Optimization
Established a performance measurement framework supporting continuous optimization across customer experience and business growth.
Skills
Brand Strategy • Brand Development • New Brand Launch • Skincare Branding • Shopify • eCommerce • UX/UI • Customer Experience • Product Storytelling • Creative Direction • Digital Marketing • Go-to-Market Strategy • Product Marketing • Merchandising • CRO • CRM • Analytics • GA4 • GTM • International Business Development • Trade Show Strategy
