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Based on the identity of the brand VIBE TWLV, the focus was on conveying a surreal and experimental atmosphere at the intersection of the brand and culture.
To emphasize the message of blending brand and culture, the focus was placed on highlighting the unique textures of fashion items, structural silhouettes, and bold colors, elevating them beyond simple clothing to a form of cultural expression.
The concept of “Supernormal Multiverse” embodies the symbolic idea of a multiverse, aiming to present a fashion world that transcends reality.
Bold textures and unconventional silhouettes break the boundaries of traditional fashion, infusing creativity and an experimental approach.
Through diverse colors and layered designs, the idea of a multiverse and the brand’s inclusive vision are brought to life.
This concept emphasizes that fashion is not just a consumer good but a tool for reflecting and creating culture.
By pushing boundaries with experimental and bold designs, it targets customers who aspire to a modern and creative lifestyle.
