SeeTORY

Growth Marketing

Growth marketing, measured in revenue.

Creative, media and CRM managed as one engine and held to one standard: profitable, repeatable growth. We plan in margin and lifetime value — not clicks.

Blended efficiency (MER)

Trackedweekly

Customer lifetime value

Modeledcohort

Creative tests / month

Planned

Illustrative scoreboard

01Programs

Full-funnel growth, one team.

01Acquire

Paid media

Search, social, retail media and CTV planned together and allocated against incremental contribution.

  • Google, Meta, TikTok
  • Amazon & retail media
  • CTV & programmatic
02Convert

Performance marketing

Landing pages, offers and creative testing that turn attention into first orders efficiently.

  • Offer strategy
  • Landing page testing
  • Creative iteration loops
03Keep

CRM & retention

Email, SMS and loyalty programs that make the second and fifth order more likely.

  • Klaviyo & ESP management
  • Flows and campaigns
  • Loyalty & referral
04Grow

Lifecycle & subscribers

Subscriber acquisition and journey design across welcome, replenishment and win-back.

  • List growth programs
  • Subscription journeys
  • Churn prevention
05Learn

Measurement

Attribution, incrementality and analytics that give every dollar a clear story.

  • GA4 & server-side tracking
  • Incrementality tests
  • MMM-lite modeling
06Inspire

Creative intelligence

Data-informed concepts, creator content and UGC produced and tested systematically.

  • Concept testing
  • Creator programs
  • Asset performance library
02How it works together

Creative, data and media in one loop.

01

Creative

Ideas and assets designed for each platform and tested in structured rounds.

→ feeds Data

02

Data

Results by concept, audience and channel tell us what to make next.

→ feeds Media

03

Media

Budget follows proven creative and margin, rebalanced every week.

→ feeds Creative

03Customer journey

Built across the whole lifecycle.

  1. 01

    Discover

    Brand films, creators and social content earn attention from new audiences.

  2. 02

    Consider

    Search, reviews, PDP content and retargeting answer questions and build intent.

  3. 03

    Purchase

    Offers, landing pages and checkout tested to convert at a healthy margin.

  4. 04

    Retain

    Email, SMS and replenishment flows make the second order inevitable.

  5. 05

    Advocate

    Loyalty, referral and reviews turn best customers into a growth channel.

04Journey, stage by stage

What happens at every step.

Each stage of the journey has its own job, its own channels and its own scoreboard. Select a stage to see how SeeTORY runs it.

Goal

Earn attention from the right people

Distinctive brand and creator content placed where new customers already spend time — built to stop the scroll and plant the brand.

  • TikTok
  • Meta
  • YouTube
  • CTV
  • Creators
SeeTORY plays
  1. 01Campaign concepts & hero films
  2. 02Creator / UGC programs
  3. 03Prospecting on Meta, TikTok, YouTube, CTV
Scoreboard
Reach quality●
Thumb-stop rate●
New-visitor share●

Illustrative indicators

05The growth engine

Signals in.
Decisions out.
Value compounds.

Every stage feeds one engine. Creative results, customer data and margin flow into a weekly plan — and budget moves to whatever is proving itself.

GROWTH_ENGINE / WEEKLYoptimizing
SIGNALSCreative testsAudience dataMargin & inventoryCRM signalsMarketplace dataPAID MEDIAOFFERS & PAGESLIFECYCLE FLOWSRETAIL MEDIASeeTORYGrowth Engineplan · test · allocateLTV

Paid media

active lever

5 signals

unified weekly

↑ illustrative

lifetime value

06Measurement

A measurement stack you can trust.

Platform dashboards disagree. We build from clean tracking up to real decisions, so every dollar has a clear story — and the team argues less about numbers.

  • MER & blended CAC
  • Contribution margin
  • Cohort LTV
  • Payback period
L4
DecisionsWeekly budget, creative and offer calls
L3
IncrementalityHoldouts and geo tests prove true lift
L2
AttributionPlatform, GA4 and MMM-lite views reconciled
L1
TrackingServer-side events, clean UTMs, one source of truth
07Operating rhythm

The first 90 days, then every week after.

A clear cadence keeps creative, media and CRM moving together — with one scoreboard reviewed on the same day every week.

  1. Weeks 1–2

    Audit

    Tracking, accounts, creative and CRM audited against margin.

  2. Weeks 3–6

    Build & launch

    Measurement fixed, first creative rounds and core flows live.

  3. Weeks 7–10

    Test & scale

    Winning concepts scaled, budget rebalanced weekly.

  4. Weeks 11–13

    Review & roadmap

    Results read out; next 90-day plan agreed.

Weekly

Scoreboard review, budget shifts, new creative round

Monthly

Cohort and channel deep-dive, test readouts

Quarterly

Strategy review and next 90-day roadmap

BRAND → GROWTH / FLOWstage 01 · Connect
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Our promise

From branding and creative campaigns to digital commerce and performance marketing, we create work that connects, converts, and scales.

Build the system behind your next stage of growth.